wireframe

moodboard

our previous moodboard.we are working for our new moodboard.

evaluation,making strategy and analysis

after finding 3 ring target we went to make a moodboard but while doing the user test we found some weakness in our moodboard.so again we had to change our three ring target i.e. attractive,comfortable and flexibility.
and in those period we went to B&O shop to analysis the company product and making our own video to promote the product.after visiting the B&O shop we found some information:- they are going to put online buy
shoping, they have colaboration with apple company.
after doing research of B&O shop it made easier to  write our report and making strategy to promote our B&O earphones.

group meeting

Today we group had meeting and made a clear campaign concept about the task and did brainstorming to make it easy.
finally we after our brainstroming we have found the three ring target as 1.attractive 2, comfortable 3,durable.
as well as we found our target group to whom we are communicating.

Problem formulation

How can we boarden the Bang and Olufsen products through our Campaign site?

problem field

  

As we have already state, Our main task is to create a campaign site, where we have to promote a products and give information about the campaign site so that so that *target group* can easily recognize and can also can communicate .

 Now, We have to think how could  we plan and work for the process. For Start research of the subject matter and brainstorming is the most needed. On the other hand our target is the main specific focus and the way of communicating with them . To simplify our design we have to choose some problems which will define our problem area in a specified way. So not to be diverted into the other way we have to be specific into our plan.

Depending upon our main aim and for the further process ahead we took some general questions to make a main problem

1. What is the specific reason to create a campaign site for the company.

2. Who is our target group.

3. How can we communicate with our target group through the campaign       site.

4. In Campaign site where can we promote the product and why

Company information

As we know that the Bang and Olufsen company  is known as the old fashionable and oldest manufactures of home entertainment to achieve or experience the highly and good living style through its different best products. It is a Danish company and the products are often seen as synonymous with good design of technology based products.It is a new opportunity in the market place. Bang and olufsen company  is the global company that produces the various stylish musical products  designs since more than three decades.

               
Bang and Olufsen company is widely spreading company over many countries in Europe including USA, UK, Australia. Where ever Bang and Olufsen reached, it is able to give its calm feeling to each of its sound quality. The company is very highly reknown and had been producing quality products .Though they are highly expensive ,the people looking for quality are still buying this products for their needs and desire of the sound of the product.